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Social Media Marketing

Problem

Building an online presence.

What shipped

Content on Reddit, Instagram, TikTok and Facebook that funnels viewers into my email list.

  • Optimized blogs and website content for SEO and AEO
  • Auto DM replies run on a self-hosted tool instead of paying for ManyChat
  • Email list segmented by activity and interest
What I learned1
  • Embracing the cringe instead of waiting for it to feel perfect.

Outcome

A growing email list of 2,200+ people.

0+

email list

0%

organic traffic to website

0%+

opt-in rate on split tests

Website visitors across 147 countries

Click to view percentage

Google Analytics data from January to September 2026

  • United States: 34% of visitors
  • China: 5.8% of visitors
  • Canada: 4.2% of visitors
  • Philippines: 4.0% of visitors
  • India: 3.8% of visitors
  • United Kingdom: 3.5% of visitors
  • Kenya: 2.7% of visitors
  • Vietnam: 2.5% of visitors
  • Nigeria: 2.4% of visitors
  • France: 2.0% of visitors

Where visitors come from

Click to view the split

5 channels

Email results

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