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Lead Intake Workflow

Problem

An auto dealership wanted a CRM, but the real problem was how leads were handled.

  • Manager forwarded every lead by hand
  • Leads waited 30+ min for a reply
  • Every salesperson sent a different first message
  • No insight into conversations

What shipped

Each new lead goes to a salesperson right away, with the car they asked about already in their CRM contact.

  • Custom LLM reads each lead email and extracts the details
  • Matches to inventory, with price, listing and Carfax links
  • Assigns the next salesperson in line
  • Follow-up sequence in the dealership's voice
  • New inventory auto-added to the inventory sheet
Bugs I squashed3
  • Gmail trigger kept dropping leads. Replaced it with a script that checks every minute.
  • One source sent two emails per lead, so outreach doubled. Now only one is used.
  • AI mixed up trade-in VINs and inquiry VINs. Added examples to the prompt.

Outcome

Faster speed to lead, so salespeople talk to more hot leads.

59 min

to first contact

0%

engagement rate

CA$0M+

pipeline from leads who responded

0%

growth

Pipeline as of Oct 2026

Texts from the dealership's general manager

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